Where can I find Psychographic consumer data?

Answer

Demographics refers to statistical data (age, gender, income, etc.) collected for a particular population.  Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria.

You can use business databases such as ABI/INFORM Complete and Business Source Elite to find psychographic information.

Use a search such as [your topic] AND (psychograph* OR "consumer attitude*" OR "consumer behavior*").

It might also be helpful to search for [your topic] AND ("consumer research" OR "market research").

Pew Research Center

Research focusing on families, communities, e-health, education, politics, and news. The reports focus on people's attitudes and behaviors as they relate to politics, media & news, social trends, religion, Internet & technology.

Passport

Provides consumer information - especially good for international consumers.

You can also build your own psychographics in MRI Simmons Catalyst.

If you need help with MRI Simmons Catalyst, please refer to the How to Use MRI Simmons Catalyst guide.  

 

If you need further help, contact a librarian.

  • Last Updated May 28, 2025
  • Views 200
  • Answered By Brittany Costa

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